2018 · Mediaagility

Concept development and testing for all electric mobility

The first platform to integrate all forms of electric transport — cabs, scooters, and elevators — in a fossil-fuel-free city.

Mobile App Concept Development UX Sprint User Testing Electric Mobility
Concept development for all electric mobility app

My Role

What I did

Requirement Gathering with UX Bolt methodology
Competitor Analysis, Qualitative Analysis, User research
Stakeholder Interviews
Storyboards, Persona building, Task flows
Solution development, Rapid prototyping, Testing and refinements

Introduction

A city without fossil fuels

Monaco banned fossil fuel vehicles in 2018, creating a transport void. An electric cab company partnered with MediaAgility to address gaps in the system. The terrain's geography made roads impractical, so the vision included promoting public elevators, e-scooters, and other facilities while encouraging cab sharing.

Problem Statement

Point to point, across every mode

Allowing users to book a complete point to point transport, which may use multiple vehicles and changeovers. Also, the goal was to make people aware of the facilities available for transport.

Execution

From sprint to shipped prototype

Brainstorming with Bolt

A rapid solution technique based on GV Sprint was created, with the designer serving as moderator, BA, and designer. User flows were plotted and critical sections identified.

Critical objectives

Guide users to appropriate public transport, overcoming language barriers

Display all options clearly for quick, informed decisions

All participants created concepts; the decision-maker selected the winner.

Whiteboarding session — user segments and transport modes
Whiteboarding session — app flow and screen sketches

User Personas

Three representative users were defined to anchor design decisions throughout the sprint.

User personas — Bob, Samantha, and Jude

Critical User Flow

A flowchart mapping the end-to-end user journey through the app — from entry point through transport selection, route planning, and arrival.

Critical user flow diagram

Screen Flow

Onboarding, registration, and preferences

Home, search and advanced route search

Route details with and without car sharing

Guided timer, emission impacts and profile sections

Screen flow — Tour, Registration, and Preferences
Screen flow — Home, Search, and Route options
Screen flow — Route card details and Car sharing
Screen flow — Guided timer, Reached destination, and Profile

Prototype & Testing

The winning concept was prototyped and tested. Upon successful completion of critical tasks without errors, development expanded into a full app delivered to the client.

The first approved prototype of the app was ready within 3 days.

Screens tested

Preferences

Assets

Home

Adding destination

Suggestions

Itinerary details

Prototype — transport preferences screen
Prototype — asset ownership screen
Prototype — home map screen
Prototype — add destination / history screen
Prototype — route options cards
Prototype — itinerary details and booking
User testing the prototype on a physical device

The Impact

The platform was estimated to reduce fossil fuel usage by 20–30%. It was described as the first ever platform to integrate all forms of transport including electric scooters and elevators — essential infrastructure for the country after the fossil fuel ban.

Project done under MediaAgility roof.

Outcomes

20–30% estimated reduction in fossil fuel usage

First platform to integrate electric cabs, scooters, and public elevators

Full prototype delivered to client within 3 days of sprint start

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