Hi, I'm Aashutosh
(or AA, or Double A)
Master of Design, IIT Bombay, 2012
CPACC · Product Designer · Design systems · Accessibility · Product Generalist in the making
A product designer who thrives for simplicity of use while prioritizes consistency and accessibility through design systems. A lifelong learner, an aspiring product generalist, well versed with design processes, while continuously seeking to learn and explore various fields such as technology, marketing, data, and business cases with a curious mindset.
Also an explorer hunting for new no-code and new age AI tools.
Product Design
A solutions designer, who can identify opportunities and create solutions to bridge the gap
Accessibility
Well-acquainted with the accessibility guidelines and how to implement them,
W3C invited expert., CPACC
Design Systems
Experienced in creating UI strategies with Design systems for multi-device consistency
UX Research
Well-versed in the research, analysis, interviews, and user testing from concepts to finished prototyoes.
Product Management
Learning to manage the PLC from concept to GTM for B2B / internal products
Leadership
Learning from everyone, while sharing the wisdom. Leveraging strengths of the team.
Featured
(2024-2027)
(2024-2025)
Publications
Helping designers get to an accessible product through rituals.
WCAG 2.2 : Designers' Handbook
WCAG 2.2 written from designer POV, searchable and filterable Notion doc
WCAG 2.2 written from designer POV, searchable and filterable Notion doc
UX Mentor with CLYMBE
(2021 : Independent)
Clymbe is a startup focusing on introducing teenagers to newly emerged career paths. They have selected 100 such professionals, who will guide the young minds in preparing them for these offbeat career paths. UX design is now an almost mainstream career, however, in contrast to the awareness in large cities, second-tier cities are unaware of this profession. Through this platform, I am hoping to help those who are seeking a career in this creative problem-solving field
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Branding and Graphics work
(2014 onwards : Independent)
A catalogue of a few adventures with branding and graphic design, when the opportunities presented themselves. This includes large branding projects that included everything under the sun for companies like dista and e-Zest as well as smaller companies, that just required a logo and branding kit.